Google to Shut Down Google Business Profile Websites – What to do?

Google's announcement of shutting down Google Business Profile websites has left many businesses in a state of uncertainty. This article provides insights into why Google made this decision and offers practical advice on how businesses can adapt to maintain their online presence.

Oh! You’ve been relying on Google Business Profile websites to showcase your business to the world. Suddenly, Google announces it’s shutting down these sites, leaving you and your customers in a lurch. 

As announced by Google, starting from March, 2024, your Google Business Profile website will no longer be accessible, and any attempts to visit will be redirected to your Business Profile until June 10, 2024. After that, a “Page not found” error will greet your visitors. Sounds daunting, right? 

But don’t panic, this article will guide you through this unexpected twist and help you navigate the new landscape of online presence.

Why Google is Shutting Down Google Business Profile Websites

The decision to phase out Google Business Profile websites comes with a bit of a mystery. Google hasn’t divulged the exact reasons, but this move is part of a larger strategy to streamline resources and enhance the value of other Google services. 

While it might seem like a setback for businesses, this development presents an opportunity to rethink and enhance your online presence strategy.

The Impact on Your Business

You’re not alone if you’ve been using Google Business Profile websites to connect with your audience. 

Many small businesses and entrepreneurs have leveraged these platforms to showcase their offerings and engage customers. 

The shutdown means you’ll need to find new ways to maintain online visibility. This situation is a wake-up call for businesses to reassess their online strategy and explore more robust platforms that cater to your needs.

What You Can Do Now

For businesses impacted by the shutdown of Google Business Profile websites, taking proactive steps to mitigate any potential disruption is essential. Here are our recommendations:

Choose a New Website Platform: Explore platforms like WordPress, Wix, or Shopify that offer greater customization and functionality. 

Inform Your Customers: Let your customers know about the upcoming changes and guide them on how to continue to engage with your business online. Transparency is key to maintaining trust and loyalty.

Update Your Google Business Profile: Make sure your Google Business Profile is updated with your new website URL. 

Seek Professional Help: Consider working with a web development agency like JustNovate to assist with the transition. We can help ensure a smooth transition and optimize your new website for the best user experience.

The Power of Owning Your Website

Owning a well-branded website is a game-changer for businesses unlike Google Business Profile websites, which offer limited customization, a dedicated website allows you to showcase your unique brand identity and offerings in a way that truly resonates with your audience. 

Building a website involves carefully considering design, content, and functionality, all crucial for creating a compelling user experience. 

And don’t forget about SEO. Optimizing your website for search engines is essential for visibility and attracting organic traffic.

JustNovate: Your Partner in Website Creation

JustNovate is a leading web development agency. We help businesses establish a strong online presence through custom WordPress website design and development. 

We guide you through every step of the website creation process, from initial concept to launch, ensuring your website stands out from the competition. 

With JustNovate, you can leverage advanced features and functionality to create a website that looks great and drives results.

Schedule a call with our team today, and Let’s discuss a better solution for your website needs.

SEO Strategies for Your New Website

In addition to building a visually appealing and functional website, implementing effective SEO strategies is crucial for maximizing online visibility. Key SEO tactics include:

  • Keyword Optimization: Identify relevant keywords related to your business and integrate them strategically into your website content.
  • Content Creation: Regularly publish high-quality, relevant content that provides value to your audience and helps establish your authority in your industry.
  • Link Building: Build backlinks from reputable websites to improve your website’s authority and search engine ranking.


The decision by Google to phase out Google Business Profile websites highlights the importance of owning a dedicated website for businesses. By proactively transitioning to alternative solutions and optimizing your online presence, you can maintain your authority and visibility in the market.


Google Business profile Websites


At JustNovate, we’re committed to helping businesses thrive online through custom website solutions tailored to their unique needs. 

Contact us today to learn how we can assist you in creating a website that sets you apart from the competition.

Schedule a call with our team today to discuss a better solution for your website needs.


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